I didn’t choose this word in any business meeting or a strategy session.
I met it at my rock bottom.

Lonely with my decisions.
Alone in my motherhood.
Trying to make sense of a life I had chosen with the best intentions, yet not understood by anyone, despite my sincere efforts.

I started reading, listening, and journaling.
Reading Carl Jung for hours.
Not to sound intellectual —
But to survive through my loneliness.
To understand the patterns, the parts of me to stay “strong” and intact in the system.

That’s when consciousness came alive for me.

Not as a concept —
But as a lifeline.
A way of being.

✨ Waking up to myself.
✨ Understanding my shadows.
✨ Choosing with awareness — not reaction.

Because I’ve lived the unconscious version of success.

I now know:
Real freedom begins with deep awareness.